The Other Logo

The Other is a creative studio and music culture company.

We create channels that connect people and ideas through music. Our work taps into otherness — talent, thoughts and spaces diverging from the norm that deserve to stand out. We’re currently based in Cape Town, South Africa.

You can find some of our projects and services below.
Wanna work with us? Get in touch!

The Other Radio

The Other Radio Logo

Independent Radio from Cape Town to U (RL)

The Other Radio is an online station broadcasting the sounds of The Other and their friends. We're a new home for globally minded music broadcasts in Cape Town, South Africa. New shows are uploaded every few days, becoming more frequent as the platform grows and we make our way to doing live broadcasts. All shows follow an enthusiasm for otherness and a deep appreciation of music. We strive to represent an inclusive and diverse selection of DJs, shows and perspectives from around the world and to create a platform for often-overlooked and niche genres and perspectives from South Africa. Ears open? We're currently looking for new submissions. Send us an email and we'll get back to you.

Independent Radio from Cape Town to U (RL)

The Other Radio is an online station broadcasting the sounds of The Other and their friends. We're a new home for globally minded music broadcasts in Cape Town, South Africa. New shows are uploaded every few days, becoming more frequent as the platform grows and we make our way to doing live broadcasts. All shows follow an enthusiasm for otherness and a deep appreciation of music. We strive to represent an inclusive and diverse selection of DJs, shows and perspectives from around the world and to create a platform for often-overlooked and niche genres and perspectives from South Africa. Ears open? We're currently looking for new submissions. Send us an email and we'll get back to you.

THE OTHER DESIGN

The Other Design Logo

Smart-Casual Creative

The Other Design is a transdisciplinary creative studio with a strong focus on visual identities, web design and brand positioning. We help build and expand your products, services and ideas in the fields of graphic design, web design, art direction, copywriting and photography. We also offer digital strategy and design consulting. Our work is inspired by simplicity, goodwill and humour. We engage in projects and research on the relationship between music, design, and popular culture, with over 7 years of experience in branding (including festivals), social media look-and-feel and visual tone setting. We also have quite a repertoire of off-beat gig poster designs, if that’s your thing. It sure is ours.

We’re currently available for small- to medium-sized projects for remote work during the COVID-19 outbreak. Let’s talk ideas!

Smart-Casual Creative

The Other Design is a transdisciplinary creative studio with a strong focus on visual identities, web design and brand positioning. We help build and expand your products, services and ideas in the fields of graphic design, web design, art direction, copywriting and photography. We also offer digital strategy and design consulting. Our work is inspired by simplicity, goodwill and humour. We engage in projects and research on the relationship between music, design, and popular culture, with over 7 years of experience in branding (including festivals), social media look-and-feel and visual tone setting. We also have quite a repertoire of off-beat gig poster designs, if that’s your thing. It sure is ours.

We’re currently available for small- to medium-sized projects for remote work during the COVID-19 outbreak. Let’s talk ideas!

THE OTHER RECORDS

The Place for Colourful Music

The Other Records is a lovingly curated community record store in a converted shed in Observatory, South Africa. You’ll find new and used vinyl, tapes and CDs alongside merch, zines and other oddities. We have a penchant for electronic music, but we also showcase anything ethereal, otherwise-minded and interesting. We proudly support local artists, assisting with launch events, listening parties and live streams. We also host frequent in-store sessions that are free to the public (including Some Sundays, when we host special guests for afternoon sets). We also just launched our online store!

The Place for Colourful Music

The Other Records is a lovingly curated community record store in a converted shed in Observatory, South Africa. You’ll find new and used vinyl, tapes and CDs alongside merch, zines and other oddities. We have a penchant for electronic music, but we also showcase anything ethereal, otherwise-minded and interesting. We proudly support local artists, assisting with launch events, listening parties and live streams. We also host frequent in-store sessions that are free to the public (including Some Sundays, when we host special guests for afternoon sets). We also just launched our online store!

THE OTHER EVENTS

The Other Events Logo
NEXT EVENT: NO UPCOMING EVENTS (for the time being)

Particularly Sound Gatherings

The Other Events creates left-field music events drawing strength from its members’ collective backgrounds in artist management, graphic design and sound management, and shared taste in the eclectic. We function both as an agency and consultancy; we run our own ongoing parties and frequently collaborate with other new and established events, either crafting the entire experience, creating designs or overseeing art direction or programming line-ups. We're currently the team behind SWIM (our long-running, no-holds-barred dance party), Hypnic State (an ambient sound and visual art experimental sleepover event jointly produced with Ma'or Harris) and Search Festival (an intimate festival with some seriously great music happening for three days over New Year’s). Previous artists we've hosted include Teki Latex, Klein, Angel-Ho, Moses Boyd, Rival Consoles, DJ Call Me, K-$, Nabihah Iqbal.

Particularly Sound Gatherings

The Other Events creates left-field music events drawing strength from its members’ collective backgrounds in artist management, graphic design and sound management, and shared taste in the eclectic. We function both as an agency and consultancy; we run our own ongoing parties and frequently collaborate with other new and established events, either crafting the entire experience, creating designs or overseeing art direction or programming line-ups. We're currently the team behind SWIM (our long-running, no-holds-barred dance party), Hypnic State (an ambient sound and visual art experimental sleepover event jointly produced with Ma'or Harris) and Search Festival (an intimate festival with some seriously great music happening for three days over New Year’s). Previous artists we've hosted include Teki Latex, Klein, Angel-Ho, Moses Boyd, Rival Consoles, DJ Call Me, K-$, Nabihah Iqbal.

THE OTHER DJS

Three Many DJs, So Little Time

From techno to ambient, soft rock to house, experimental to disco, niche to pastiche; The Other DJs are your variety specialists. We gently switch (and sometimes jostle) between the three of us, always together on-stage, dressed in our best. Unless we’re playing ambient, we probably won’t stand still, music’s just too good. Yes, we dedicate ourselves to connecting people to music. While discerning selectors alone, we come together as a flexible trio, bringing a wild diversity to our sets, often improvised, to vivacious effect. From soft sets to hard sets and attitudes mild to wild, we’ll provide the sweet milk to soothe your bad trip: the best of the rest, in peace, on Earth. For all of mankind, we play music. Except psy-trance. Previous dates include: Cape Town Electronic Music Festival, Wolfkop Weekender, Rocking The Daisies, Smalltown Beat, Origin Festival, Retreat Yourself, Bazique, Sexy Groovy Love, We Love Summer.

Three Many DJs, So Little Time

From techno to ambient, soft rock to house, experimental to disco, niche to pastiche; The Other DJs are your variety specialists. We gently switch (and sometimes jostle) between the three of us, always together on-stage, dressed in our best. Unless we’re playing ambient, we probably won’t stand still, music’s just too good. Yes, we dedicate ourselves to connecting people to music. While discerning selectors alone, we come together as a flexible trio, bringing a wild diversity to our sets, often improvised, to vivacious effect. From soft sets to hard sets and attitudes mild to wild, we’ll provide the sweet milk to soothe your bad trip: the best of the rest, in peace, on Earth. For all of mankind, we play music. Except psy-trance. Previous dates include: Cape Town Electronic Music Festival, Wolfkop Weekender, Rocking The Daisies, Smalltown Beat, Origin Festival, Retreat Yourself, Bazique, Sexy Groovy Love, We Love Summer.

ABOUT US

Who we are

The Other is a small creative studio and music culture company.

We create channels that connect people and ideas through music. Our work is both commissioned and self-initiated. We tap into otherness — talent, thoughts and spaces diverging from the norm that deserve to stand out. Our name is our strongest motivator.

We’ve started a record store, an events company and an online radio platform. We co-own and operate Search Festival, regarded as one of South Africa’s best new festivals. We frequently collaborate on parties in that celebrate diversity in people and music. We’re also a DJ collective! We’ve performed our ecletic blend of genres at some of the biggest, best and weirdest festivals and clubs in the country.

In addition to our own projects, we work on visual identities, music- and events programming, web design and music writing. Currently based in South Africa but also working virtually, we aim to form close relations with cultural organisations & institutions, brands, events and likeminded agencies.

The Other was founded by Aaron Peters, Matt Hichens and Philippus Johan.

Services we provide

Music: Events Programming & Promotion, Consulting (Artists & Brands), Research, Album/Single Reviews, Events Writing, Playlist Curation, A&R, Presenting, DJ Lessons.

Visual: Art Direction, Branding, UI/UX Design, Consulting, Event Posters, Presentation Decks, Photography, Copywriting, Naming, Marketing Strategy, Digital Strategy, Social Media Planning.

Clients we’ve worked with

Bacardi, DJ Lag, Volkswagen, M.I.A., Search Festival, Rocking The Daisies, SAOTA, AfrikaBurn, Kleinood, Black Major, Hokey Poke, Good Good Good, And People and Max Bagels.

Current team

- AARON PETERS
- PHILIPPUS JOHAN
- KYLE RUSSOUW
- MATT HICHENS
- ROXY CAROLINE

THE TEAM

Aaron Peters

Aaron has always immersed himself in music. Over the past decade he's studied it, managed artists, booked tours and programmed festivals. It's taught him that we're all connected: people and music. His work and personal experiences have afforded him the opportunity to dive into various scenes and work with incredible artists within South Africa and beyond. He has a keen passion for unearthing and sharing new sounds, be it through the events he programmes and promotes, records he curates and the music he plays, connecting people along the way.

Philippus Johan

Johan is a multi-talented human who's explored many of his passions through his work and happily retains the primary function-title of "graphic designer". He runs creative for The Other and helms The Other Design. His work straddles a line between serious and silly, bringing considered aesthetics to an otherwise offbeat style. His accolades include being nominated for a design award once, finishing a two-week trial for a residency in Italy (but not making the final cut) and getting accepted into the Parson's School of Design without having the funding to go. Otherwise he's doing really well and also enjoys music.

Matt Hichens

Matt keeps his eyes and ears open for the good stuff. He started in the music scene as the co-founder and resident at SWIM, but it's through his role as lead programmer for Yours Truly that his taste started to have a real impact. Booking over 80 acts per month, from up-and-comers to some of the top touring DJs around, he is undoubtedly one of the busiest bookers in the country. He also forms part of the programming team for Search Festival, DJs as Chocolate Sinclair, forms 1/3rd of The Other DJs and buys and sells music at The Other Records.

Kyle Russouw

Kyle is one of the leading techno DJs in South Africa. He holds residencies for both TOYTOY (AndClub) in Joburg and at Modular in Cape Town. He frequently scores headlining slots at many of the country's leading festivals, rightly so – the man works hard! Kyle has an unwavering respect for the art and culture of DJing. He mentors DJs and manages the store at The Other Records, playing a vital role in connecting people to music and cultivating it as a space not just to buy music but to nurture communities. Kyle is also a semi-professional baseball player and uplifts his community through coaching young teams.

Roxy Caroline

Roxy is one of the most hardworking musicians we know. She's everywhere, and rightly so. She plays guitar and sings for her Psych-Pop band Hyroine and has collaborated with a near endless list of incredible artists including Gourmet, Thor Rixon, Alice Phoebe Lou, Ex Olympic, Dwson, Psalms, Retro Dizzy and Medicine Boy. Her explorative nature and passion for music connects her to The Other. She can sometimes be found at the record store, in awe of the world and wearing the type of shirt that makes you go "wow, good shirt."

CONTACT US

Contact

General Enquiries
TEL: +27 82 514 7233
EM: info@theother.co.za

Aaron Peters:
EM: aaron@theother.co.za
IG: @aaronwpeters

Philippus Johan:
EM: johan@theother.co.za
IG: @phijosphijos

Follow

The Other Radio:
Instagram
Facebook
Mixcloud

The Other Records:
Online Store
Instagram
Facebook

The Other Events:
Instagram
Facebook

The Other DJs:
Instagram
Facebook
Soundcloud

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