The Other Logo

The Other is a creative studio and music culture company.

We create channels that connect people and ideas through music. Our work taps into otherness — talent, thoughts and spaces diverging from the norm that deserve to stand out. We’re currently based in Cape Town, South Africa.

You can find some of our projects and services below.
Wanna work with us? Get in touch!

The Other Radio

The Other Radio Logo

Independent Radio from Cape Town to U (RL)

The Other Radio is an online station broadcasting the sounds of The Other and their friends. We're a new home for globally minded music broadcasts in Cape Town, South Africa. All shows follow an enthusiasm for otherness and a deep appreciation of music. We strive to represent an inclusive and diverse selection of DJs, shows and perspectives from around the world and to create a platform for often-overlooked and niche genres and perspectives from South Africa.

Independent Radio from Cape Town to U (RL)

The Other Radio is an online station broadcasting the sounds of The Other and their friends. We're a new home for globally minded music broadcasts in Cape Town, South Africa. All shows follow an enthusiasm for otherness and a deep appreciation of music. We strive to represent an inclusive and diverse selection of DJs, shows and perspectives from around the world and to create a platform for often-overlooked and niche genres and perspectives from South Africa.

THE OTHER DESIGN

The Other Design Logo

Smart-Casual Creative

The Other Design is a transdisciplinary creative studio with a strong focus on visual identities, web design and brand positioning. We help build and expand your products, services and ideas in the fields of graphic design, web design, art direction, copywriting and photography. We also offer digital strategy and design consulting. Our work is inspired by simplicity, goodwill and humour. We engage in projects and research on the relationship between music, design, and popular culture, with over 7 years of experience in branding (including festivals), social media look-and-feel and visual tone setting. We also have quite a repertoire of off-beat gig poster designs, if that’s your thing. It sure is ours.

We’re currently available for small- to medium-sized projects for remote work during the COVID-19 outbreak. Let’s talk ideas!

Smart-Casual Creative

The Other Design is a transdisciplinary creative studio with a strong focus on visual identities, web design and brand positioning. We help build and expand your products, services and ideas in the fields of graphic design, web design, art direction, copywriting and photography. We also offer digital strategy and design consulting. Our work is inspired by simplicity, goodwill and humour. We engage in projects and research on the relationship between music, design, and popular culture, with over 7 years of experience in branding (including festivals), social media look-and-feel and visual tone setting. We also have quite a repertoire of off-beat gig poster designs, if that’s your thing. It sure is ours.

We’re currently available for small- to medium-sized projects for remote work during the COVID-19 outbreak. Let’s talk ideas!

THE OTHER RECORDS

The Place for Colourful Music

The Other Records is a lovingly curated community record store Gardens, Cape Town, South Africa. You’ll find new and used vinyl, tapes and CDs alongside merch, zines and other oddities. We have a penchant for electronic music, but we also showcase anything ethereal, otherwise-minded and interesting. We proudly support local artists, assisting with launch events, listening parties and live streams. We also host frequent in-store sessions that are free to the public (including Some Sundays, when we host special guests for afternoon sets). We also just launched our online store!

The Place for Colourful Music

The Other Records is a lovingly curated community record store Gardens, Cape Town, South Africa. You’ll find new and used vinyl, tapes and CDs alongside merch, zines and other oddities. We have a penchant for electronic music, but we also showcase anything ethereal, otherwise-minded and interesting. We proudly support local artists, assisting with launch events, listening parties and live streams. We also host frequent in-store sessions that are free to the public (including Some Sundays, when we host special guests for afternoon sets). We also just launched our online store!

THE OTHER EVENTS

The Other Events Logo
NEXT EVENT: NO UPCOMING EVENTS (for the time being)

Particularly Sound Gatherings

The Other Events creates left-field music events drawing strength from its members’ collective backgrounds in artist management, graphic design and sound management, and shared taste in the eclectic. We function both as an agency and consultancy; we run our own ongoing parties and frequently collaborate with other new and established events, either crafting the entire experience, creating designs or overseeing art direction or programming line-ups. We're currently the team behind SWIM (our long-running, no-holds-barred dance party), Hypnic State (an ambient sound and visual art experimental sleepover event jointly produced with Ma'or Harris) and Search Festival (an intimate festival with some seriously great music happening for three days over New Year’s). Previous artists we've hosted include Teki Latex, Klein, Angel-Ho, Moses Boyd, Rival Consoles, DJ Call Me, K-$, Nabihah Iqbal.

Particularly Sound Gatherings

The Other Events creates left-field music events drawing strength from its members’ collective backgrounds in artist management, graphic design and sound management, and shared taste in the eclectic. We function both as an agency and consultancy; we run our own ongoing parties and frequently collaborate with other new and established events, either crafting the entire experience, creating designs or overseeing art direction or programming line-ups. We're currently the team behind SWIM (our long-running, no-holds-barred dance party), Hypnic State (an ambient sound and visual art experimental sleepover event jointly produced with Ma'or Harris) and Search Festival (an intimate festival with some seriously great music happening for three days over New Year’s). Previous artists we've hosted include Teki Latex, Klein, Angel-Ho, Moses Boyd, Rival Consoles, DJ Call Me, K-$, Nabihah Iqbal.

THE OTHER DJS

Three Many DJs, So Little Time

From techno to ambient, soft rock to house, experimental to disco, niche to pastiche; The Other DJs are your variety specialists. We gently switch (and sometimes jostle) between the three of us, always together on-stage, dressed in our best. Unless we’re playing ambient, we probably won’t stand still, music’s just too good. Yes, we dedicate ourselves to connecting people to music. While discerning selectors alone, we come together as a flexible trio, bringing a wild diversity to our sets, often improvised, to vivacious effect. From soft sets to hard sets and attitudes mild to wild, we’ll provide the sweet milk to soothe your bad trip: the best of the rest, in peace, on Earth. For all of mankind, we play music. Except psy-trance. Previous dates include: Cape Town Electronic Music Festival, Wolfkop Weekender, Rocking The Daisies, Smalltown Beat, Origin Festival, Retreat Yourself, Bazique, Sexy Groovy Love, We Love Summer.

Three Many DJs, So Little Time

From techno to ambient, soft rock to house, experimental to disco, niche to pastiche; The Other DJs are your variety specialists. We gently switch (and sometimes jostle) between the three of us, always together on-stage, dressed in our best. Unless we’re playing ambient, we probably won’t stand still, music’s just too good. Yes, we dedicate ourselves to connecting people to music. While discerning selectors alone, we come together as a flexible trio, bringing a wild diversity to our sets, often improvised, to vivacious effect. From soft sets to hard sets and attitudes mild to wild, we’ll provide the sweet milk to soothe your bad trip: the best of the rest, in peace, on Earth. For all of mankind, we play music. Except psy-trance. Previous dates include: Cape Town Electronic Music Festival, Wolfkop Weekender, Rocking The Daisies, Smalltown Beat, Origin Festival, Retreat Yourself, Bazique, Sexy Groovy Love, We Love Summer.

ABOUT US

Who we are

The Other is a creative studio and music culture company.

We create channels that connect people and ideas through music. Our work is both commissioned and self-initiated. We tap into otherness — talent, thoughts and spaces diverging from the norm that deserve to stand out. Our name is our strongest motivator.

We’ve started a record store, an events company and an online radio station. We co-own and operate Search Festival, regarded as one of South Africa’s best new festivals. We frequently collaborate on parties in that celebrate diversity in people and music. We’re also a DJ collective! We’ve performed our ecletic blend of genres at some of the biggest, best and weirdest festivals and clubs in the country.

In addition to our own projects, we work on visual identities, music- and events programming, web design and music writing. Currently based in South Africa but also working virtually, we aim to form close relations with cultural organisations & institutions, brands, events and likeminded agencies.

The Other was founded by Aaron Peters, Matt Hichens and Philippus Johan.

Services we provide

Music: Events Programming & Promotion, Consulting (Artists & Brands), Research, Album/Single Reviews, Events Writing, Playlist Curation, A&R, Presenting, DJ Lessons.

Visual: Art Direction, Branding, UI/UX Design, Consulting, Event Posters, Presentation Decks, Photography, Copywriting, Naming, Marketing Strategy, Digital Strategy, Social Media Planning.

Clients we’ve worked with

Bacardi, DJ Lag, Volkswagen, M.I.A., Search Festival, Rocking The Daisies, SAOTA, AfrikaBurn, Kleinood, Black Major, Hokey Poke, Good Good Good, And People and Max Bagels.

Current team

- AARON PETERS
- PHILIPPUS JOHAN

THE TEAM

Aaron Peters

Aaron Peters is a Cape Town based curator whose work spans many fields within the music industry, with over a decade of experience. As a manager and booking agent at Black Major, he was able to work with some of the most groundbreaking and important acts in the country. His role had him actualising prominent music releases and securing dates for artists at some of the world’s leading festivals while on your. He’s the co-founder of The Other, where he is responsible for producing much of The Other Records and The Other Radio, and serves as head booking agent for Search Festival. He also hosts a monthly show that specialises in new and exciting South African music on Worldwide FM, a prominent UK-based radio station founded by Gilles Petersen

Philippus Johan

Philippus “Phijos” Johan is a graphic designer, radio producer, DJ and sort of writer based in Cape Town. He’s co-founder of The Other and heads up much of the visual and written tone-setting of the business. Before The Other, Phijos stretched his time as an Art Director and Graphic Designer between many different brands and projects, some in-studio and some as a freelancer. He’s worked on everything from telecom companies, skincare brands, car manufacturers, wine farms, restaurants, furniture retailers and fashion brands through to an endless stream of music-related work, including posters and album artworks. The Other offered a growing sense of purpose and fun, so much so that he and Aaron decided to formalise the business and take it on as a lifestyle.

CONTACT US

Contact

General Enquiries
TEL: +27 82 514 7233
EM: info@theother.co.za

Aaron Peters:
EM: aaron@theother.co.za
IG: @aaronwpeters

Philippus Johan:
EM: johan@theother.co.za
IG: @phijosphijos

Follow

The Other Radio:
Instagram
Facebook
Mixcloud

The Other Records:
Online Store
Instagram
Facebook

The Other Events:
Instagram
Facebook

The Other DJs:
Instagram
Facebook
Soundcloud

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